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Michael Hill and CHE Proximity encourage families to rediscover their sparkle this Christmas – Mumbrella

Michael Hill has jumped out of the blocks with one of the first Christmas campaigns of 2020, communicating the importance of the holiday season for Australian f…

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Michael Hill has jumped out of the blocks with one of the first Christmas campaigns of 2020, communicating the importance of the holiday season for Australian families recovering from a tough year.
The campaign was developed in collaboration with CHE Proximity, and follows a chaotic family evening routine, with mum feeling exhausted after a year of endless debacle.
Michael Hills Christmas campaign
Her kids, eventually realising the toll that the year has taken, gift her a purple Michael Hill …

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